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Business Automation for Oriana

A comprehensive case study of how I helped Oriana — a professional belly dancer, instructor, author, and founder of Fanoos Magazine — streamline her business through SEO insights and workflow automation.

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The Problem

Oriana faced fragmented workflows across scheduling, publishing, and communications. She spent significant time on repetitive tasks such as student coordination, magazine contributor management, and manual social media updates. Her website also needed improved visibility, which I had initially addressed through a detailed SEO audit.

The Solution

I designed and implemented a tailored business automation strategy. This included an online booking and scheduling system, automated email sequences, structured publishing workflows for Fanoos Magazine, and tools to streamline social media and event coordination. These efforts built on the earlier SEO audit to align her digital presence with her operational efficiency.

Outcomes

Oriana achieved a 40% reduction in administrative workload, improved student retention through reliable scheduling and communication, accelerated publishing cycles for Fanoos Magazine, and strengthened online visibility with consistent digital activity supported by SEO improvements.

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